Karaoke, a long-standing social entertainment staple, is about to experience a major transformation. Until now, karaoke relied on soundalike tracks that, while functional, often fell short of the high expectations of today’s streaming-savvy customers. At Singa, we’re at the forefront of this revolution.
That’s why we’re thrilled to announce the release of original artist recordings available for karaoke.
This shift represents an unprecedented opportunity for Singa Business users, providing enhanced experiences that can significantly boost revenue and customer engagement.
What are original artist recordings?
For decades, karaoke has relied on re-recorded versions of popular songs, known as soundalikes. These versions, while often high quality, attempt to mimic the originals but often lack the authenticity and energy that make the songs beloved by fans. Singa is changing the game, offering karaoke singers access to Official Karaoke Versions using the original master recordings— so songs sound exactly as they were meant to be heard.
This means customers can now sing along to their favorite tracks with the exact instrumentation, production quality, and feel of the original artists. Imagine the difference between singing a close imitation of a song versus belting out the real thing—it elevates the entire karaoke experience and will keep customers coming back for more. Original recordings are marked by the purple checkmark in the app.
Check out our Originals Playlist to see the latest additions!
How it benefits your customers
Karaoke isn’t just a fun pastime—it’s a key component of the growing competitive socialising movement. Customers today expect premium experiences, and offering original recordings allows your venue to stand out, keep people coming back, and grow your revenue. Here’s why it matters:
More Song Choices
Singa’s already extensive catalogue of 120,000 songs will grow exponentially, providing more variety for customers. Because of the access to originals, Singa can release more karaoke songs faster than any other karaoke provider.
Meeting Gen Z & Millennial Expectations:
These demographics grew up with streaming services and are accustomed to a more democratized music landscape. They want to sing a variety of songs from a wide range of artists and languages—not just the biggest hits. This deal expands the options, catering to their diverse tastes and ensuring they stay engaged longer.
With our initial launch, we’ll be rolling out the complete catalogs of artists like Kylie Minouge, Iron Maiden, Cardi B, and many more. By offering more than just their biggest hits, we’re creating a more immersive karaoke experience—allowing fans to sing their favorite tracks, not just the chart-toppers.
Authentic Karaoke Experience
With original tracks, customers get to sing along to the official versions of their favorite songs, making their experience more in line with what they know and love. With original tracks, customers get the full fidelity and energy of the original song, making their singing experience far more enjoyable.
Whether singers consciously realize it or not, this will make a big difference in how they experience the music. An enhanced karaoke experience encourages customers to return, positive reviews, bringing friends and spreading positive word-of-mouth.
Guide Vocals for Easy Singing:
While many of our existing tracks in Singa already come with guide vocals, most original versions will come with guide vocals, which can be especially beneficial for children and kid's parties, helping them follow the music better and making the experience more enjoyable for all skill levels.
How to market originals at your venue
To make the most of Singa’s original recordings and attract more customers, a strong marketing strategy is key. Here are some effective ways to promote this exciting update:
- Leverage Social Media: Share new song releases on your social media channels or repost announcements from Singa’s official Instagram, Facebook, and TikTok.
- Create Original Singlists: Curate themed singlists for karaoke stage events or share them on social media to encourage fans to sing their favorite songs at home. This builds anticipation and keeps your audience engaged both online and offline. Learn how to make your own singlist here.
- Showcase Originals on Your Website & In-Venue Displays: Use digital signage, posters, and table menus to inform guests about the enhanced karaoke experience. If you have a Singa Pro or Singa Business account, take advantage of digital signage between songs to highlight food, drinks, and special promotions alongside your new karaoke offerings.
- Engage with Local Artists: Even if they aren’t part of a major label, independent artists can get their own songs on Singa. Let them know how, and encourage them to promote your venue as the go-to place to sing their tracks. This partnership can drive new audiences to your venue while supporting local talent.
The future of karaoke
At Singa, we believe in pushing the boundaries of karaoke to create unforgettable experiences for venues and their customers. The introduction of original master recordings marks a pivotal moment in the evolution of karaoke. With an ever-growing demand for competitive socialising experiences, venues equipped with next-gen karaoke will attract more customers, encourage longer stays, and ultimately increase revenue.
For hospitality businesses, this is an opportunity to stand out in a crowded market. High-quality entertainment offerings, like Singa’s original master recordings, ensure customers leave with unforgettable memories and return with friends. If you want to stay ahead in the industry and tap into the karaoke revolution, now is the perfect time to integrate Singa into your venue.
Ready to future-proof your venue? Contact us today and bring next-gen karaoke to your customers.
