We spread joy by helping the world sing

"Is this the real life or is this just fantasy?" — the song kept repeating in Singa co-founder Atte Hujanen's head while listening to singers from over 40 countries come together to attend his family business, the Karaoke World Championships.

He realised karaoke is a hugely popular and fun form of entertainment but also a big untapped business opportunity. While other entertainment industries have moved to digital distribution, karaoke is still stuck in the ’90s, with expensive and bulky equipment, 8-bit graphics, and dodgy karaoke videos.

Atte believed singers, karaoke venues, as well as artists, and music rights owners across the world deserve better. He convinced co-founder and CTO Tomi Pajunen and a few other karaoke-loving friends from the Nordic startup scene to join the mission and the first truly digital karaoke streaming service was born.

Since 2015, the company has expanded to 34 countries and grown into a strong team perfectly aligned to do for karaoke what Netflix has done for movies and Spotify for music — to revolutionize the entire industry and bring more singing to the world while at it.