We spread joy by helping the world sing

Our mission

Singa spreads joy of singing to the world by modernizing karaoke — the last analog bastion of the entertainment industry. We build the first truly digital streaming service for karaoke to create the ultimate singing experience and disrupt an underserved $15 billion global karaoke market.

Our story

"Is this the real life or is this just fantasy?" — the song kept repeating in Singa co-founder Atte Hujanen's head while listening to singers from over 40 countries come together to attend his family business, the Karaoke World Championships.

He realised karaoke is a hugely popular and fun form of entertainment but also a big untapped business opportunity. While other entertainment industries have moved to digital distribution, karaoke is still stuck in the ’90s, with expensive and bulky equipment, 8-bit graphics, and dodgy karaoke videos.

Singing scene
The Singa team with Atte on the forefront

Atte believed singers, karaoke venues, as well as artists, and music rights owners across the world deserve better. He convinced co-founder and CTO Tomi Pajunen and a few other karaoke-loving friends from the Nordic startup scene to join the mission and the first truly digital karaoke streaming service was born.

Since 2015, the company has expanded to 34 countries and grown into a strong team perfectly aligned to do for karaoke what Netflix has done for movies and Spotify for music — to revolutionize the entire industry and bring more singing to the world while at it.

Our products

Singa Business app on laptop and tablet

Singa Business

iPad | web browser

Simply the best karaoke software for bars and nightlife venues, as well as schools, care homes and other non-profits.
Singa Karaoke app on a variety of devices

Singa Consumer

web browser | mobile | smart TV

Better than all the rest for singing karaoke at home using your mobile, computer or smart TV. Your familiar catalogue, on all your devices, and in any Singa-powered karaoke venue you go to

Our history

2015

  • €525 000 Angel Round raised, led 
by Reaktor Ventures

  • iOS, Android and Windows Phone consumer apps launched

2016

  • Web product launched

  • Singa Business
for bars
and nightlife venues launched
in Beta

2017

  • €1.75 million seed round led by Initial Capital, with Superhero Capital and Reaktor Ventures participating

  • Commercial launch of Singa Business

  • Expansion
to Sweden and the UK

2018

  • Strong growth in both B2C and B2B

  • Android TV and Apple TV apps launched

2019

  • Singa Business Lite launched

  • Over 100 000 songs makes Singa the biggest licensed online karaoke library in the world

2020

  • Covid pandemic shuts down
the hospitality industry. Entering survival mode

  • Focus on
B2C which
grew 111%

2021

  • Historical global licensing agreements closed for
US launch

  • US, Canada, Australia, Germany, Ireland, Denmark, Norway, Netherlands and Iceland launched

2022

  • €3.6 million convertible debt bond for go-to-market expenditure raised via Invesdor

  • All EEA countries launched


  • Strong growth in the US

2023

  • Global expansion and growth continues

  • Totally new version of Singa Business Pro launched

  • New convertible debt bond with €1.64 million anchor investment to fuel growth

Our team

In karaoke, everyone is free to be themselves, and the same applies to working at Singa. We are all different as people but united in our shared mission of making the world sing.

Ledande sångare

team member headshot
Atte HujanenCo-Founder & CEO
Sings: Big Balls
team member headshot
Tomi PajunenCo-Founder & CTO
Sings: Tequila
team member headshot
Risto MäkeläinenCCO
team member headshot
Nils PaajanenCOO
Sings: Valerie
team member headshot
Jouni PesolaCMO
Sings: Always

Affärsutveckling & Försäljning

team member headshot
Jens AndersenBusiness Development, Nordics
team member headshot
Steve DaltonBusiness Development, UK
Sings: Tequila
Kalle-Petteri KvistSales
Sings: Oi beibi
team member headshot
Olli-Veikka MoilanenBusiness Development FI & EU
team member headshot
Aneesh NairEnterprise SDR / UK sales
Sings: All Me

Marknadsföring

team member headshot
Juha HeikkinenEvent & Partnership Specialist
Sings: Sex on Fire
team member headshot
Nhu NguyenB2B Digital Marketer
Sings: Crazy

Musik Innehåll

team member headshot
Luca GarganoContent Manager
team member headshot
Jouni LahtinenContent Manager

Produkt Utveckling

team member headshot
Emmi HögmanProduct Manager
Sings: Basket Case
team member headshot
Juho KokkolaProduct Manager
team member headshot
Juuso KoskenseppäSoftware Developer
Sings: Kryptonite
Mikko KoskenseppäSoftware Developer
Sings: 1972
Elias MikkolaSoftware Developer
team member headshot
Jani NymanSoftware Developer
team member headshot
Konstantinos TzoulasSoftware Developer
Sings: 2 Become 1
team member headshot
Atte ValtojärviSoftware Developer

Customer Success

team member headshot
Per GranqvistCustomer Success & Support Associate
Sings: Save Tonight
silhouette of a person
Natalie HaviaCustomer Success & Support Associate
Sings: Human Nature
team member headshot
Daniella LassasCustomer Success Manager, Nordics
Sings: Wonderwall
team member headshot
Niklas NyströmVP of Customer Success
Sings: Sillat

Finans

team member headshot
Tiina HongBusiness Controller
Sings: Memories

Interested joining the band?