Karaoke Lost Souls: La creación de una poderosa marca de la mano de Singa

Bienvenidos al karaoke Lost Souls Bar, un karaoke con temática del inframundo en Fortitude Valley, Australia, que ofrece una experiencia como si de un parque temático se tratase, que transporta a los invitados al purgatorio del karaoke. Además está conectado con Netherwold, un bar y una sala de juegos, donde muchos clientes visitan ambos espacios en una misma noche.

Con un espíritu DIY y un amor por Brisbane, los dueños diseñaron y construyeron ellos mismos la mayor parte de Lost Souls, desde el diseño de las salas hasta las pinturas de las paredes, haciendo que los clientes vivan una experiencia única y personalizada. Involucrando al personal en todo este proceso añaden más creatividad y diversión en el ambiente.

Lost Souls Karaoke bar has 5 karaoke rooms with a common area in the middle. Each room has a different design and creatures that represent the room. All done by an artist named Nelson Gibbins who also designed a lot of their Netherworld designs.

To attract potential customers, 3 out of the 5 karaoke rooms at Lost Souls have street-facing windows, allowing passersby to see the colorful rooms and the fun inside. The venue chose not to serve food in the rooms, based on past kitchen experience and the potential mess, but customers can enjoy food next door at Netherworld or in the common area at Lost Souls. While QR codes and digital menus were considered, they opted for a full bar service outside the room, with staff quickly delivering drinks to the rooms. Alcohol sales are the venue's primary source of revenue.

They attract a diverse crowd of  typically between 25 to 45 years-old, with most visiting on Friday and Saturday nights, particularly from 7 PM to midnight. Saturdays are consistently fully booked.

About 75% of karaoke bookings are pre-booked, with 25% as walk-ins. Popular for birthday and bachelor/bachelorette parties, they recently hosted four consecutive bachelorette groups. Rooms accommodate up to 8 or 15 people, priced between AU$100-150, with half-price rates on weekdays. The rooms’ pricing model encourages larger groups and affordability.

El karaoke fue una elección natural para Lost Souls, ya que han estado llevando las noches de karaoke de Netherworld.

Las salas de karaoke han sido un éxito desde el principio. El modelo de karaoke ha traído una dinámica diferente al negocio, ya que atrae a clientes durante toda la semana en comparación con el local de juegos, que se centra sobretodo en los fines de semana.

Teniendo Netherworld y Lost Souls al lado les permite desarrollar más su creatividad y generar más tráfico hacia y desde Netherworld. La clave de su éxito se encuentra sobretodo en su espíritu de comunidad, su compromiso con la temática y la mejora constante del local.

Lost Souls chose Singa Karaoke to upgrade to more modern software, aiming to impress customers with a diverse song list, high hit rate, and customizable app features tailored to their venue. From the start, they were impressed by Singa's user-friendly interface and flexibility in customization. The features that stood out most were the box mode and playlist options.

They were particularly impressed by the co-branding feature which allows venues to match the Singa interface with their personal branding by changing background images as well as some custom messaging options. The co-branding allowed for Lost Souls to tell a complete story in all aspects of their room, by incorporating the visuals of their villains into the karaoke backgrounds.

Future plans include offering themed events and further developing the designs and concepts of their rooms.They already have a handful of companies renting out the whole venue for events and are looking to expand upon this with additional event and corporate bookings.