Our mission
Singa spreads joy of singing to the world by modernizing karaoke — the last analog bastion of the entertainment industry. We build the first truly digital streaming service for karaoke to create the ultimate singing experience and disrupt an underserved $15 billion global karaoke market.
Our story
"Is this the real life or is this just fantasy?" — the song kept repeating in Singa co-founder Atte Hujanen's head while listening to singers from over 40 countries come together to attend his family business, the Karaoke World Championships.
He realised karaoke is a hugely popular and fun form of entertainment but also a big untapped business opportunity. While other entertainment industries have moved to digital distribution, karaoke is still stuck in the ’90s, with expensive and bulky equipment, 8-bit graphics, and dodgy karaoke videos.
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Atte believed singers, karaoke venues, as well as artists, and music rights owners across the world deserve better. He convinced co-founder and CTO Tomi Pajunen and a few other karaoke-loving friends from the Nordic startup scene to join the mission and the first truly digital karaoke streaming service was born.
Since 2015, the company has expanded to 34 countries and grown into a strong team perfectly aligned to do for karaoke what Netflix has done for movies and Spotify for music — to revolutionize the entire industry and bring more singing to the world while at it.
Our products
Singa Business
iPad | web browser
Simply the best karaoke software for bars and nightlife venues, as well as schools, care homes and other non-profits.
Singa Consumer
web browser | mobile | smart TV
Better than all the rest for singing karaoke at home using your mobile, computer or smart TV. Your familiar catalogue, on all your devices, and in any Singa-powered karaoke venue you go toOur history
2015
€525 000 Angel Round raised, led by Reaktor Ventures
iOS, Android and Windows Phone consumer apps launched
2016
Web product launched
Singa Business for bars and nightlife venues launched in Beta
2017
€1.75 million seed round led by Initial Capital, with Superhero Capital and Reaktor Ventures participating
Commercial launch of Singa Business
Expansion to Sweden and the UK
2018
Strong growth in both B2C and B2B
Android TV and Apple TV apps launched
2019
Singa Business Lite launched
Over 100 000 songs makes Singa the biggest licensed online karaoke library in the world
2020
Covid pandemic shuts down the hospitality industry. Entering survival mode
Focus on B2C which grew 111%
2021
Historical global licensing agreements closed for US launch
US, Canada, Australia, Germany, Ireland, Denmark, Norway, Netherlands and Iceland launched
2022
€3.6 million convertible debt bond for go-to-market expenditure raised via Invesdor
All EEA countries launched
Strong growth in the US
2023
Global expansion and growth continues
Totally new version of Singa Business Pro launched
New convertible debt bond with €1.64 million anchor investment to fuel growth