For large-scale venues like the O'Learys chain, which has over 110 venues around the world, finding the right AV integrator is not just important—it’s essential. The success of these operations hinges on seamless integration across a variety of experiences, from sports viewing and dining to interactive activities like karaoke. Beyond that, O'Learys seeks to deliver a consistent experience is critical for the brand.

When deciding to incorporate karaoke rooms as part of their entertainment offerings, O'Learys turned to Effektgruppen – an AV installer with a proven track record of over 70 karaoke room installations globally powered by Singa – to deliver a turnkey solutions that ensures a scalable and consistent audio-visual experience across their venues.

To highlight the importance of an AV installer we explore how Effektgruppen and Singa provided an end-to-end karaoke solution at O’Learys Norrköping.

The AV installation at O'Learys – Norrköping

At O’Learys Norrköping, located in the Linden Shopping Centre, Effektgruppen designed and implemented a comprehensive AV system spanning the venue’s 3200m² footprint.

O'Learys have long been regarded as a sportsbar, but have gradually moved away from that simplified categorisation. O’Learys Norrköping is far more than a sports bar—it’s an immersive social entertainment destination. The venue features three floors of activities, including a 500m² roof terrace, making it a versatile hub for visitors looking to dine, play, or simply relax. Central to its design is the integration of state-of-the-art AV systems to create a lively and user-friendly environment. Which includes:

  • A 200” LED screen overlooking the dance floor and restaurant.
  • The JBL SRX 900 sound system delivers a powerful yet balanced audio experience, catering to diners and dancers alike.
  • Over 60 screens and projectors ensure immersive visuals throughout the venue, from sports broadcasts to promotional content.

Effektgruppen’s expertise was key in ensuring every element of the venue's audio, visual, and lighting setup contributed to an engaging atmosphere. With over 60 screens and projectors powered by AMX SVSI systems, Effektgruppen designed a solution that seamlessly blends entertainment with technology.

This included the integration of bowling, shuffleboard, darts, mini-golf, an arcade, and the standout karaoke rooms powered by Singa Business the go-to karaoke streaming platform for hospitality venues.

Technical Highlights of the karaoke rooms at O’Learys Norrköping:

They karaoke room at O’Learys Norrköping

At O'Learys Norrköping, the karaoke rooms are equipped with intuitive Crestron touchscreens, integrating Singa's platform seamlessly with Effektgruppen's AV setup. This ensures both guests and venue staff can easily operate the systems, providing an unforgettable karaoke experience for the guests.

Karaoke System:

  • Creston 7" control panel/mixer in each karaoke room for localized control of lights and audio.Four wired microphones
  • Two Genelec speakers -> quality speakers giving crystal clear sound
They karaoke set-up at O’Learys Norrköping

Lighting and Visuals:

  • Effektgruppen implemented dynamic effect and ambient lighting to create a lively atmosphere

Seamless Integration:

The song selection display and audio system at O’Learys Norrköping
  • Effektgruppen’s project brought together high-quality components from JBL, Crown, BSS, Crestron, Samsung, Panasonic, and more.
  • Centralized systems were installed to ensure a unified experience across the venue’s three floors.

Why should you work with an AV installer?

People partying at the karaoke room in O’Learys Norrköping.

AV installers such as the collaboration between Singa and Effektgruppen transforms karaoke into a scalable and profitable entertainment option for venues.

Key Benefits:

Enhanced Guest Experience:

  • High-quality sound systems, intuitive controls, and immersive lighting ensure guests enjoy a seamless karaoke experience.
  • The integration of other activities, such as bowling and darts, creates a well-rounded entertainment package.

Ease of Use:

  • Centralized control systems ensure venue staff can easily manage all technical aspects, reducing operational complexity.

Revenue Growth:

  • Karaoke rooms encourage longer dwell times, increased spending, and attract a wider audience.

Scalability:

  • Modular setups allow for consistent quality and ease of replication across multiple locations.

How to prepare for your own karaoke room project

Effektgruppen emphasizes that thorough planning is key to a successful karaoke room implementation. Here are their recommendations for venue operators:

  • Space Optimization: Assess the room layout to maximize acoustics and guest comfort.
  • Hardware Selection: Use reliable equipment from trusted brands to minimize maintenance.
  • Soundproofing: Invest in acoustic treatments to prevent sound leakage and enhance audio clarity.
  • Centralized Control: Implement systems like Crestron for efficient management of lighting, sound, and visuals.
  • Scalability: Design the setup to allow for easy replication in additional venues.

Build your karaoke rooms with Singa and Effektgruppen

A karaoke room at O'Learys Drammen, Norway.
A karaoke room at O'Learys Drammen, Norway.

If you are looking for a simple, turnkey solution for your kararaoke rooms, Effektgruppen and Singa offer the ideal solution to create professional, dynamic, and engaging experience for your venue and guests.

The collaboration between Singa and Effektgruppen is built on a shared commitment to delivering exceptional guest experiences through innovative technology and user-friendly design that offers:

  • Complementary Expertise: Singa provides a world-class karaoke streaming platform, while Effektgruppen ensures flawless AV infrastructure and integration.
  • Customer-Centric Solutions: Tailored offerings, from budget-friendly setups to high-end installations, cater to the diverse needs of venue operators.

Reach out to our sales team to learn how Singa Business can provide you with a turnkey solution for your karaoke rooms.