How to package karaoke rooms at your hospitality venue

When adding karaoke rooms to a hospitality venue that offers a variety of family entertainment or competitive socializing activities, it can be challenging to capture attention and secure equal bookings for every activity.

However, this doesn't necessarily indicate a lack of interest in karaoke itself. Instead, guests may simply feel overwhelmed by the number of options available or have priorities when planning their night. Creating well-thought-out packages can make your karaoke rooms more appealing, increase dwell time, and boost food and beverage sales. Here's a practical guide on how to package your karaoke rooms for maximum engagement and revenue.

1. Packaging karaoke with food and drink offers

One of the simplest yet most effective ways to drive pre-booked revenue is by offering food and drink packages alongside karaoke room bookings.

When guests see that they can get a bundled offer that includes both their favorite bites and drinks along with karaoke, they’ll perceive more value. This approach offers multiple benefits:

Secures Upfront Revenue: Pre-booked packages mean that you’re locking in sales before guests even arrive.
Minimizes Order Gaps: Guests are less likely to place minimal orders since they’ve already purchased a full experience.
Streamlines the Experience: With food and drinks ready upon arrival, guests can dive straight into their karaoke session without the hassle of placing separate orders.

Oche, in Reykjavik, integrates food and drink packages directly into the karaoke room booking process, yielding positive results. This approach ensures that guests receive their orders promptly, enhancing their overall experience and allowing them to focus fully on the fun.

Consider offering tiered packages, such as a standard package with snacks and drinks or a premium one that includes a full meal and bottle service.

Read more on how to increase food and drink sales in your karaoke room here.

2. Pair karaoke with other activities

If your venue offers a range of activities, combining karaoke with another experience can elevate the overall appeal. Many guests prefer to end their outing with karaoke as a high-energy finale.

Combo Packages: A popular combination is bowling + karaoke, but this idea extends to activities like mini-golf, escape rooms, or even billiards.
Discounted Bundles: By offering these experiences at a discounted rate as a package, guests are more inclined to try multiple activities.
Full-Service Add-Ons: To sweeten the deal, consider a comprehensive package that includes an activity, karaoke, and a food and drink component. This approach not only upsells karaoke but can also encourage customers who booked karaoke to explore other parts of your venue.

King Pins in Manchester offers a discount on each additional activity booked along with their karaoke rooms, and also has karaoke as an add on activity to their party rooms.

A great example might be promoting an “Ultimate Night Out” package, where guests enjoy a set of activities, a karaoke session at the end of the night, and a special drink menu.

Platforms like Funbutler make it easy to add resources and add-ons, such as food and beverages, private rooms, or themed packages, to meet your customers’ needs and create attractive, all-in-one solutions. For centers offering multiple activities where karaoke is just one of them, Funbutler seamlessly combines various activities into a package, allowing you to customize standout experiences.

3. Birthday, Bachelorette, and Party Packages

Special occasions like birthdays, bachelorette parties, and group celebrations often involve groups looking for an unforgettable time. Karaoke is a natural fit for party-goers who want to let loose and have fun.

Karaoke Party Add-Ons: Include karaoke as part of your standard party package to entice groups to spend more time at your venue. Karaoke rooms are especially popular at the end of parties, making them an ideal closing activity that guests will look forward to.
Pre-Game Entertainment: If you offer private party rooms, consider equipping them with karaoke setups to keep the energy flowing while guests wait for their main activities.
Flexible Packages: Offer flexible options for groups to customize their night—for example, combining karaoke, a group dinner, and an additional game.

Sandbox VR includes karaoke in their party rooms at their Pittsburgh and San Francisco locations, which guest can enjoy while they wait for their VR sessions.

By promoting karaoke as a "capstone" activity for parties, you’ll not only keep guests entertained longer but also encourage them to explore other offerings.

4. Corporate Bookings and Event Add-Ons

Corporate events and team-building activities are excellent opportunities for karaoke upsells. Many companies seek out unique experiences for their team events, and karaoke provides a fun, interactive way to end the day on a high note.

An excellent case study comes from Bounce Farringdon, a UK-based ping pong venue that incorporated karaoke into its multifunctional space. Despite being known primarily for ping pong, Bounce discovered that nearly 9 out of 10 private event and corporate bookings opted to add karaoke to their reservation—even if it wasn’t initially part of the plan.

By offering karaoke as an easy, optional add-on during the booking process, your venue can:

Increase Per-Booking Revenue: Even a modest upsell can significantly impact overall earnings when scaled across multiple events.
Provide Differentiation: Karaoke helps position your venue as a dynamic, multifaceted space for events.
Enhance the Experience: The interactive nature of karaoke fosters collaboration and camaraderie—perfect for team-building activities.

Promote karaoke as a fun conclusion to a team-building day by highlighting its benefits: breaking the ice, boosting morale, and creating lasting memories.

Read our practical guide on how to secure more karaoke bookings at your venue.

Pair your karaoke room with Singa

Creating packages that combine karaoke with food, drinks, and other activities can transform your karaoke rooms into must-visit attractions at your hospitality venue. By thoughtfully pairing karaoke with other experiences, offering value-driven party bundles, and positioning it as a corporate-friendly activity, you’ll increase bookings, boost dwell time, and enhance guest satisfaction.

If you’re looking to take your karaoke offerings to the next level, consider partnering with Singa Business. Singa's user-friendly karaoke solution is designed to provide an exceptional experience for both your staff and your guests, making it easier than ever to deliver top-tier entertainment.

Boost your venue’s appeal and let your karaoke rooms shine—because when it comes to fun, singing is just the beginning!