How karaoke rooms can drive revenue and guest satisfaction in your casino

While gaming may be the core offering in most casinos, forward-thinking operators are finding new ways to increase overall guest spending. A 2025 University of Nevada study showed that in casinos an increase in non-gaming business directly boosts key profitability metrics such as net profit margin, return on assets, and overall market profit share.

Adding to this, Caesars Entertainment’s 2023 Annual Report noted non-gaming amenities continue to drive guest satisfaction and revenue diversification.

"Operators have been focused on expanding their non-gaming offerings, including upgrades to hotel rooms, new food and beverage offerings, and new entertainment offerings." - Caesars Entertainment’s 2023 Annual Report

One of the most exciting and proven opportunities is private karaoke rooms. According to IBISWorld, revenue from these rooms has shown steady growth across North America. Statista projects that the U.S. karaoke market will surpass $1.1 billion by 2026. While we observed a 12.23% increase in profitability across various hospitality venues, karaoke rooms are particularly well-positioned to enhance casino earnings.

Why karaoke rooms make sense for casinos

Karaoke has transformed from a niche bar pastime into a premium, immersive experience that fits seamlessly within upscale casino environments. As karaoke rooms gain global popularity, they’re becoming a sought-after feature for guests seeking fun beyond the gaming floor.

Whether visitors are winding down after a night at the tables or looking for unique group entertainment, karaoke rooms deliver memorable, high-energy moments that drive both guest satisfaction and revenue. They’re also highly scalable activity, easy to operate, and designed to generate continuous demand through repeat visits.

Here are a few more compelling reasons to consider adding karaoke to your property.

1. Bookable revenue and longer stays

Karaoke rooms can be monetized by the hour, with additional spend coming from food, drink, and other bundled packages. Most sessions are pre-booked, providing guaranteed income even before the guest arrives. At the same time, the visual appeal and buzz of karaoke on-site often lead to spontaneous walk-in bookings from curious guests.

One of the biggest advantages for casinos and hospitality venues is the significant boost in food and beverage sales that karaoke naturally drives. SoLA Karaoke in Connecticut shared their rapid success after launch.

“I’m already at my 3-month target in just 6 weeks. I think I’ll hit my 6-month target by month three!” - Dipo Oseni, SoLA Karaoke

Guests who engage in karaoke tend to stay longer, spend more, and return more frequently, making it a reliable and repeatable revenue generator.

2. Attract a new audience

Karaoke rooms are a powerful draw for a wide range of audiences: from Gen Z social seekers to couples, groups, and non-gaming guests looking for alternative ways to spend their time. Traditional brick and mortar casinos seek to benefit from this particularly, as Gen Z show a preference towards online gambling over traditional casinos.

Karaoke rooms have show a particular rise in popularity among Gen Z, who say they prefer spending money on experiences over products. This is also reflected in online searches, with traffic for karaoke rooms reaching an all time high and continuing to grow. Karaoke rooms can help you attract a new generation to your casino.

But the appeal goes far beyond just Gen Z. Private karaoke rooms offer a relaxed, social atmosphere perfect for couples, friend groups, and entertainment-seekers who may not be interested in traditional gaming. These rooms give guests a reason to stay on-site longer and spend more, especially on food and beverages during their session.

3. Appealing to international clientele

Karaoke is deeply embedded in the cultures of countries like Japan, South Korea, and China. The Asia-Pacific region accounts for more than 60% of the global karaoke market.

Casinos that cater to international travelers, especially high-spending guests from Asia, are finding karaoke to be a natural fit. It offers familiarity, cultural connection, and a group-friendly entertainment option.

Implementing karaoke demonstrates cultural awareness and builds an environment that feels more personalized and inclusive to these high-value guests.

Adding a karoake room is easy

Unlike building out an arcade, escape room, or laser tag arena, which can require months of construction and six-figure investments, karaoke rooms can be fully set up in just 30 days, using as little as 120 square feet of space. Check, out our karaoke room launch guide to see how you can easily get started with a karaoke room. Get your copy here.

If dedicated karaoke rooms aren't a possibility, casino properties can optimize their space by designing karaoke areas that function beyond a single purpose. For example:

• VIP lounges that convert into karaoke rooms during late-night hours
• Private suites that serve dual roles as event spaces and karaoke spots
• Meeting rooms used for business in the morning and singing in the evening

These flexible models mean you can increase room utilization without needing major construction or permanent redesigns.

Implementing karaoke with Singa Business

Incorporating karaoke into your casino’s offerings doesn’t have to be complicated. Singa Business makes it seamless.

1. U.S.-based support and onboarding
Singa provides dedicated U.S.-based staff to help you navigate internal procurement and onboarding. Your team will be fully trained and ready to launch, quickly and confidently.

2. Brand alignement and content control
Singa offers co-branding where you can reflect your brand in the karaoke player in introductory screens, as well as in the background images during song plays. You can also run ads and promotions in betweem songs.

Additionally, Singa’s platform includes robust content filtering, allowing you to exclude any songs that don’t align with your casino’s image or guest expectations.

3. Scalable with multi-location support
Working with some of the largest entertainment and hospitality brands, Singa has a track record of scaling karaoke operations across multiple properties. Whether it’s a flagship launch or a chain-wide rollout, Singa ensures consistency and success.

4. Premium guest experience
With thousands of professionally licensed songs across languages, sleek interfaces, and mobile-friendly browsing, Singa delivers a world-class karaoke experience your guests will love.

Ready to learn more? Contact Singa Business today and see how we can help elevate your casino's entertainment offering.