We spread joy by helping the world sing

Our mission

Singa spreads joy of singing to the world by modernizing karaoke — the last analog bastion of the entertainment industry. We build the first truly digital streaming service for karaoke to create the ultimate singing experience and disrupt an underserved $15 billion global karaoke market.

Our story

"Is this the real life or is this just fantasy?" — the song kept repeating in Singa co-founder Atte Hujanen's head while listening to singers from over 40 countries come together to attend his family business, the Karaoke World Championships.

He realised karaoke is a hugely popular and fun form of entertainment but also a big untapped business opportunity. While other entertainment industries have moved to digital distribution, karaoke is still stuck in the ’90s, with expensive and bulky equipment, 8-bit graphics, and dodgy karaoke videos.

Singing scene
Female singing karaoke on a mobile device with Singa

Atte believed singers, karaoke venues, as well as artists, and music rights owners across the world deserve better. He convinced co-founder and CTO Tomi Pajunen and a few other karaoke-loving friends from the Nordic startup scene to join the mission and the first truly digital karaoke streaming service was born.

Since 2015, the company has expanded to 34 countries and grown into a strong team perfectly aligned to do for karaoke what Netflix has done for movies and Spotify for music — to revolutionize the entire industry and bring more singing to the world while at it.

Our products

Singa Business app on laptop and tablet

Singa Business

iPad | web browser

Simply the best karaoke software for bars and nightlife venues, as well as schools, care homes and other non-profits.
Singa Karaoke app on a variety of devices

Singa Consumer

web browser | mobile | smart TV

Better than all the rest for singing karaoke at home using your mobile, computer or smart TV. Your familiar catalogue, on all your devices, and in any Singa-powered karaoke venue you go to

Our history


  • €525 000 Angel Round raised, led 
by Reaktor Ventures

  • iOS, Android and Windows Phone consumer apps launched


  • Web product launched

  • Singa Business
for bars
and nightlife venues launched
in Beta


  • €1.75 million seed round led by Initial Capital, with Superhero Capital and Reaktor Ventures participating

  • Commercial launch of Singa Business

  • Expansion
to Sweden and the UK


  • Strong growth in both B2C and B2B

  • Android TV and Apple TV apps launched


  • Singa Business Lite launched

  • Over 100 000 songs makes Singa the biggest licensed online karaoke library in the world


  • Covid pandemic shuts down
the hospitality industry. Entering survival mode

  • Focus on
B2C which
grew 111%


  • Historical global licensing agreements closed for
US launch

  • US, Canada, Australia, Germany, Ireland, Denmark, Norway, Netherlands and Iceland launched


  • €3.6 million convertible debt bond for go-to-market expenditure raised via Invesdor

  • All EEA countries launched

  • Strong growth in the US


  • Global expansion and growth continues

  • Totally new version of Singa Business Pro launched

  • New convertible debt bond with €1.64 million anchor investment to fuel growth

Our team

In karaoke, everyone is free to be themselves, and the same applies to working at Singa. We are all different as people but united in our shared mission of making the world sing.

Lead singers

team member headshot
Atte HujanenCo-Founder & CEO
Sings: Big Balls
team member headshot
Tomi PajunenCo-Founder & CTO
Sings: Tequila
team member headshot
Risto MäkeläinenCCO
team member headshot
Nils PaajanenCOO
Sings: Valerie
team member headshot
Jouni PesolaCMO
Sings: Always

Business Development & Sales

team member headshot
Jens AndersenBusiness Development, Nordics
team member headshot
Steve DaltonBusiness Development, UK
Sings: Tequila
Kalle-Petteri KvistSales
Sings: Oi beibi
team member headshot
Olli-Veikka MoilanenBusiness Development FI & EU
team member headshot
Aneesh NairEnterprise SDR / UK sales
Sings: All Me


team member headshot
Juha HeikkinenEvent & Partnership Specialist
Sings: Sex on Fire
team member headshot
Nhu NguyenB2B Digital Marketer
Sings: Crazy


team member headshot
Luca GarganoContent Manager
team member headshot
Jouni LahtinenContent Manager

Product Development

team member headshot
Emmi HögmanProduct Manager
Sings: Basket Case
team member headshot
Juho KokkolaProduct Manager
team member headshot
Juuso KoskenseppäSoftware Developer
Sings: Kryptonite
Mikko KoskenseppäSoftware Developer
Sings: 1972