In a world where many people are craving real-world experiences outside their social feeds, SMASH! has cracked the code on family fun. Whether hitting the batting cages by day or belting out karaoke tunes by night, there’s something for everyone in this unique venue.
In this case study, we dive into how creative spaces like SMASH! pair competitive socialising with family entertainment and nightlife, drawing crowds throughout the day and keeping them coming back for more. Explore the possibilities to build consistent foot traffic, ramp up revenue, and drive success at your venue with a business model that’s sure to be a win.
What is competitive socialising?
Competitive socialising capitalizes on the growing demand for experiential leisure, a market growing at a compound annual growth rate of 8.5%. The family entertainment centre industry — a key component of SMASH!’s offerings — is also set to reach a market value of $70 billion by 2027. Meanwhile, consumer spending on out-of-home entertainment continues to rise as people look to spend their dollars on memorable experiences over material things.
Simply put, competitive socialising strikes the perfect balance between family activities and nightlife. Research shows that venues offering multiple activities experience up to 40% higher customer retention rates and more consistent revenue streams due to the ongoing foot traffic and repeat visits. Consider these statistics:
- Karaoke and social gaming: The global karaoke market is set to surpass $5 billion, and social gaming activities like beer pong and augmented reality (AR) darts are gaining traction.
- Bowling resurgence: With the rise in modern bowling alleys that integrate entertainment, the global bowling market is expected to grow by over $5 billion by 2025.
- Food and beverage synergy: Venues that combine food, beverages, and entertainment see a 30% increase in customer spending, boosting revenue with every guest visit.
- Landlord appeal: Landlords seek tenants that drive consistent foot traffic, create upbeat community hubs, and enhance the building’s amenity value with experience-driven offerings.
This powerful model caters to multiple demographics, allowing for steady business growth for venues willing to think outside the box. Next, we’ll explore how SMASH! leverages this approach to attract families, adults, and businesses alike.
The SMASH! concept
SMASH! capitalizes on these competitive socialising and family entertainment trends by offering a variety of activities, including bowling, batting cages, shuffleboard, arcade games, AR darts, minigolf, and karaoke rooms. Its EAT STREET restaurant features an edgy menu with small dishes and street food-style meals perfect for lunch, dinner, or quick bites.
SMASH! is designed for both family-friendly fun during the day and adult-oriented entertainment in the evenings. With its range of activities and menu offerings, it’s a versatile destination for various social gatherings, including corporate events, birthday parties, and casual outings.
By offering interactive experiences alongside craveable food and drinks, SMASH! sees a jump in customer spending with every visit. With activities and packages for all age groups, SMASH! sustains a constant flow of foot traffic and repeat visitors.
How SMASH! appeals to families
During the day, SMASH! is the ultimate family entertainment destination. By offering a fun, safe, and inclusive environment, the venue has become a go-to choice for families looking to get out of the house and spend quality time together.
From 10 a.m. to 7 p.m., it’s all about creating memories. Activities like arcade games, bowling, batting cages, and shuffleboard engage people of all ages. Likewise, karaoke rooms encourage families to unleash their inner pop or rock stars.
Between rounds of minigolf or intense bowling matches, families can enjoy food and beverages together in the on-site restaurant. From light bites to full meals, each dish offers just the right fuel for family fun time.
How SMASH! appeals to adults
When the clock strikes 7 p.m., SMASH transforms into an exciting adults-only hub for competitive socialising, nightlife, and karaoke. From games of beer pong with mates to AR darts and DJ-spun tunes, SMASH! brings the fun for social groups, professionals, couples, and more.
With its signature cocktails and lively atmosphere, the bar area is the perfect spot for casual meetups or after-work drinks. SMASH! also offers special packages from 4 p.m. to 7 p.m. for colleagues and chums looking to step outside the typical happy hour routine.
By catering to the adult crowd at night, SMASH! keeps the foot traffic flowing well into the evening. There’s no time to get bored in this engaging space!
How SMASH! appeals to businesses
Competitive socialising and team building go hand in hand. Forget about trust falls — teamwork might include a fiercely competitive game of bowling or a sing-off in a private karaoke room. With its diverse range of activities, SMASH! provides a relaxed setting for colleagues to strategise, bond, or blow off some steam.
Competitive socialising is a hit with clients, too. What better way to thank your clients or close a deal than by serving up memorable experiences? Imagine a game of shuffleboard, a round of AR darts, or even a private karaoke session — all paired with tempting food and drinks. It’s a refreshing, fun alternative to stuffy conference rooms or dinner outings, leaving a lasting impression that’s both personal and engaging.
The venue’s versatility, combined with exceptional food and drink options, makes SMASH! a popular option for companies looking to build company culture or client camaraderie.
Strike the perfect balance
With its blend of family entertainment and adult nightlife, SMASH! offers a brilliant example of how competitive socialising can drive business success. By creating a destination that perfectly balances fun activities, delicious food and drinks, and a lively atmosphere, venues can maintain ongoing foot traffic and build a loyal customer base.
A family might visit for a weekend outing, and parents might return later for a lively night out. Add corporate events into the mix, and you have a venue that appeals to virtually everyone. The possibilities are endless!
Want to take a page from SMASH!’s playbook and ramp up the fun for children and adults alike? Reach out to Singa to learn how competitive socialising and in-house entertainment like karaoke can add instant value to your space.
