Karaoke has become a beloved pastime for people of all ages, and is currently seeing a resurgence in popularity, with venues who incorporate karaoke into their business model showing 12% higher profit margins compared to venues without.
Incorporating it into your event or party room can be a fantastic way to enhance the guest experience and create a memorable occasion.
Many businesses are realizing that offering a variety of activities is essential to creating a memorable and enjoyable experience with the increasing popularity of competitive socializing. While some guests may prefer to focus on one activity, others may want to explore different options throughout the evening. Karaoke is a popular choice, often enjoyed later in the night after guests have had a few drinks and are ready to let loose. In the case of younger groups and birthday parties, karaoke is an easy transition after singing Happy Birthday.
An excellent example of a venue that successfully incorporated karaoke into its multi function room is Bounce Farrington, a ping pong venue in the UK. While their main draw is ping pong, Bounce found that a significant number of their private event and corporate bookings were inquiring about and utilizing the feature. In fact, they report that around 9 out of 10 bookings ended up requesting karaoke, even if it wasn't initially part of the plan.
Read our article on how to attract more corporate bookings at your venue here.
Setting Up Your Karaoke System
If you're interested in adding karaoke to your event or party room, there are a few key components you'll need (most of which you may have in the room already):
- Audio Equipment: You'll need speakers to deliver clear and powerful sound, as well as a TV screen or projector to display the lyrics.
- Karaoke Mixer or Apple TV: A karaoke mixer or Apple TV can be used to connect and control and connect your audio and video components.
- Wireless Microphones: Wireless microphones offer flexibility and convenience, allowing guests to move freely around the room.
- iPad: This is used to run your karaoke software and allow for guests to choose and select songs.
- Karaoke Software: A reliable karaoke software platform, such as Singa Business. Our Karaoke Kiosk mode makes it easy for guest to start and manage karaoke on their own.
Bounce, for instance, utilizes an Apple TV, iPad, Singer Business software, and wireless microphones to create a seamless karaoke experience. While wired microphones can also be used, Bounce choose a wireless option. This is generally preferred for party rooms to avoid tripping hazards and provide greater freedom of movement for guests.
Though if you have a larger space or area dedicated just for karaoke, using wired microphones can be a great option as people are less likley to drop or misplace them. You can see how King Pins uses wired microphones in their set-up below. Another detail they have considered is adding an adjustable mount for their iPad. Since they host both children's birthday parties and adult events, they can adjust the height and angle of their iPad to account for a variety of heights.
Benefits of Adding Karaoke to Your Event or Party Room
Incorporating karaoke into your event or party room can offer several significant benefits:
- Enhance the guest experience: Karaoke provides a unique and engaging form of entertainment that can create a memorable and enjoyable experience for your guests. It's a great way to foster a lively and festive atmosphere.
- Provide add-ons to guests: Whether you include it as a standard part of the room or a paid add-on. Additional offerings bring added value to guests and can help secure bookings. Especially for larger groups who might have a variety of interests.
- Increase guest spending: Venues with karaoke tend to see an increase in guest spending on food and drinks, as well as an increase in the overall dwell time.
Learn more about the financial impacts of karaoke here.
If you're ready to add karaoke to your event or party room, Singa Business can help you get started. We offer a variety of karaoke software solutions and support to ensure a seamless and enjoyable experience for both you and your guests.
