Secure more corporate bookings: A practical guide to market your venue's event space
Securing corporate bookings for your venue, event space, or party room requires a strategic approach that combines targeted advertising, tailored offerings, and strong client relationships. Businesses often seek venues that offer more than just a meeting space—they want a location that fosters team building, creativity, and fun, which makes competitive socializing and karaoke room venues ideal.
This guide will walk you through effective marketing strategies to attract business clients, from leveraging online advertising and optimizing your website to building partnerships and upselling activities like karaoke or team-building games. By following these steps, you can position your venue as the go-to destination for corporate events in your city.
1. Build a Targeted Advertising Strategy
- Search Engine Ads: Use Google Ads to target businesses searching for corporate event venues.
- Social Media Ads: Utilize Meta (Facebook and Instagram) ads with business-specific targeting (job titles like “Event Planner” or “HR Manager”).
- LinkedIn Ads: Experiment with LinkedIn campaigns targeting corporate decision-makers.
- Remarketing Campaigns: Engage users who previously visited your website with follow-up ads highlighting your venue.
Example Paid Keywords for Google Ads
(Tailored to London as an example. Adjust for your city.)
| Event Type Keywords | Corporate Specific Keywords | Location-Based Keywords |
|---|---|---|
| "corporate event space" | "team-building venue" | "conference room rental London" |
| "party room for business events" | "business meeting venue" | "private event room London" |
| "karaoke party for companies" | "office party location" | "corporate event London" |
| "business workshop venue" | "corporate offsite location" | "event venue near me" |
| "team-building activities venue" | "company retreat location" | "small conference room rental" |
| "holiday party venue" | "corporate networking space" | "business event venue central London" |
2. Optimize Your Website for B2B Clients
- Dedicated Landing Page: Create a page specifically for corporate event bookings, highlighting features like AV equipment, customizable packages, and available activities.
- Testimonials and Case Studies: Share reviews and stories from past corporate clients to build trust.
- Utilize SEO Keywords: Using keywords will make your page more discoverable and also make it clear for your visitors what you are offering. Here are some keywords you can consider using:
| Keyword Category | Example SEO Keywords |
|---|---|
| Corporate Event Needs | "corporate event booking", "custom event packages", "business event planning" |
| Venue Features | "AV-equipped conference room", "event space with karaoke", "venues with team-building activities" |
| Action-Oriented Phrases | "book corporate event now", "request a venue quote", "schedule your business event" |
| Client-Centric Terms | "trusted event venue for companies", "corporate client testimonials", "success stories from business events" |
| Location-Specific Keywords | "corporate event venues in [City]", "business meeting spaces near me", "event spaces for rent in [City]" |
| Event Types | "team-building event venue", "business conference location", "office holiday party space" |
| Unique Selling Points | "karaoke for corporate events", "flexible event packages", "venues with multiple activities" |
| Convenience and Services | "easy event booking process", "corporate event planning support", "business-friendly venue" |
SEO Usage Tips:
- Strategic Placement: Include these keywords naturally in headings, subheadings, and body text.
- Meta Tags: Use high-priority keywords in the meta title, description, and alt tags for images.
- Call-to-Actions: Combine action-oriented phrases with location-specific terms for effective CTAs (e.g., "Book your corporate event in [City] now!").
If you are new to SEO you can read the ahrefs beginners guide here.
3. Build Relationships and Leverage Networking
- Event Agencies: Partner with local event planners to offer your venue for their clients.
- Corporate Partnerships: Reach out directly to HR teams at local businesses to introduce your space and offer special packages.
4. Upsell Additional Activities
- Position additional features (karaoke, team-building games, or saunas) as opportunities for companies to enhance their events.
- Offer bundled packages. Pair common activities or food together alongside the event or conference room booking.
Bounce often pairs their karaoke with ping pong, and O'Learys offers conference and karaoke room packages.
5. Retain and Reengage Clients
- Newsletter Marketing: Develop a mailing list for past clients to promote exclusive offers, new activities, and holiday specials.
- Loyalty Discounts: Offer returning businesses discounts or perks for repeat bookings.
Case Study: How O'Leary's Kristiine attracts corporate clients
At O'Leary's Kristiine in Tallinn, they bring in interested companies and leads they run search ads targeting key keywords related to company events and conference rooms bookings. They additionally run ads on meta targeting business clients, and plan to experiment with linkedin ads in the future.
Once interested leads come through, they get put in contact with their sales team who, based on the size of their group and needs, proposes a variety of package options. In addition to conference and event spaces, their venue offers countless competitive socializing activities like bowling, AR darts, and of course karaoke.
For groups of less than 25 they offer the karaoke room as an add on, which is commonly booked alongside their conference space and sauna.
In the future, they plan to develop a newsletter to inform previous clients about new offers and work with event agencies in promoting their venue.
Attract more corporate bookings to your venue with Singa Karaoke
Successfully marketing your event or party room to attract corporate bookings requires a thoughtful blend of targeted advertising, personalized offerings, and consistent client engagement. Karaoke can be a great activity to add to your venue or party room. Karaoke rooms have been shown to increase return on assets by more that 12%, and are a great way to secure bookings in advance and attract corporate clients. Learn more about how to attract corporate clients and events to your karaoke rooms here.
Singa Business isn’t just the go to karaoke software—it’s also a partner that offers practical advice and proven strategies to help you market and maximize the potential of your karaoke rooms. Whether it’s guiding you on advertising campaigns, upselling karaoke as part of a package, or creating unforgettable experiences for your clients, Singa is here to help your business thrive. Reach out to our team to learn more.