Behind the Singas: Hogarths, Stafford - how karaoke empowers the pub's growth

Pubs and venues have the constant challenge of trying to keep up with the market trends, stay relevant and provide entertainment for guests that will keep them coming back.

Hogarths, Stafford, is a recently opened pub whose strategy is to appeal to young people. To bring their concept to life, the pub planned their drinks offerings and cocktails accordingly, ensuring popular gins and rums were available. However, this alone wasn't enough to attract their target customer group. Hogarths needed a more permanent source of entertainment and settled on the idea of karaoke. They specifically designed and built a room to host their karaoke sessions. This week, we visited them to find out more about why they chose karaoke and Singa as their provider.

Hogarths needed a permanent source of entertainment and chose karaoke. We visited them to find out why.

Steve, Pub Landlord, explained that karaoke brings people into the venue that may not have otherwise visited. Their karaoke offering is extremely popular and booked in advance by an average of 3 weeks. Once inside the pub, those customers taking part in karaoke tend to stay longer and spend more because they are enjoying themselves.

To find out more watch the full interview video below.

You can read our other blogs on ideas for growing your small town bar and karaoke licensing in UK. If you interested in making more money while your customers are singing away? Contact us/chat with us today at Singa Business and let's make it happen!