Small business owners are good at one thing: everything!
Because you have to be, right? You turn your hand to whatever needs to be done to grow your company and often learn on the job. Marketing is no different and so we Singa here to give you some tips and tricks on how to get started with marketing your small business to help you drive customers and revenue.
We have all heard the saying you can have the best party in the world but if no one knows about it, no one will show up, right? It’s the same with small businesses, you work tirelessly perfecting your products, service or offering but people need to know about it.
Advertising is key and there are endless ways to advertise your products and promotions. Let’s start in house and use the assets that are right in front of you. Singa allows you to load simple adverts into your app which will appear on screens between songs. So whilst enjoying their singing, let’s remind people they can eat or drink at the same time.
You can also use this feature as a way of driving business, how about charging your local small business to advertise their products in the pub. For a very small price, you can soon make your money back on the Singa subscription. Try local hairdressers, spa’s or dentists, you can advertise their businesses on your screens using Singa to all your customers!
Social media is a great tool for telling your customers about what you have going on or what you have to offer. In fact it is one of the best ways to connect with customers that are willing to interact with your brand, after all, we are all guilty of spending too much time scrolling Facebook and Instagram so let’s reach your customers where they are already lurking.
A whopping 50% of the UK population are active on Facebook, that’s around 30 million people, hello new customers.
Using social media to advertise your products, events or service is quick and convenient. Remember to build a conversation, respond to messages and comments and share your news and photographs. Social media sites like Facebook allow you to target your customers specifically, by things like location, gender or age group, so you can rest in the knowledge that you are targeting people relevant to you.
We're also always happy to share anything and everything exciting related to your karaoke events at Singa's social channels. The audience doesn't get much more targeted to party loving crowd than that.
Create Interesting Content
Don’t worry, you don’t have to have big marketing budgets to “create content” in fact, all small businesses have content they can use, it's just about capturing it. Next time you have an event on, take photographs and videos to share online and suddenly you have your own content. Encourage reviews from customers that you can share or put pen to paper, or finger to keyboard, and write a blog, something you are passionate about or a message you want to get across to customers. All this content can be shared on your social media channels and your website (Small business tip number 4: MAKE SURE YOU HAVE A GOOD WEBSITE)
Ok, we couldn’t resist throwing in a 4th tip for good measure: websites! All small business needs a good website and by good website, we don’t mean go and spend thousands of pounds on a super duper fancy website, you can easily create websites yourself these days with platforms like Wix.
If you don't have a website, we got you covered. All Singa Business customers get a dedicated venue page in the Singa consumer app where thousands of singers are looking for their favourite karaoke venue every day of the week.
By good website we mean, make sure all the information is on there, contact details, address, locations, products, menu’s, opening times and directions. Make it easy for customers to find the information they need. Having a mobile friendly website helps so that when people search for your on their phones all the information is clear.